China’s number one lifestyle inspiration platform, Xiaohongshu (XHS), recently released its mid-year report, filled with insights into the daily life search behavior of China’s Generation Z and Millennials.

As the Chinese e-commerce market continually evolves, it’s important to stay updated on market developments. To ensure you're in the loop, we've compiled the latest market statistics from 2023.

Considering launching your brand in the Chinese market? Here is a must-do checklist that will get you covered each step of the way!

Shopping festivals plays a vital role in China, showcasing the nation's vibrant consumer culture and the ever-changing retail landscape. While certain festivals have historical roots in traditional Chinese holidays, newer additions like Double 12 and 618 Shopping Festival have emerged with notable commercial significance especially driven by online marketplaces like Tmall and JD.

Interior design in China is undergoing a transformation as new trends emerge where traditional blends with modern and East meets West. While traditional Chinese design has long emphasised practicality and functionality over aesthetics, the rising middle class and the influence of social media have shifted consumer attitudes towards interior design.

Businesses in the Chinese beauty and cosmetics industry should keep a close eye on the trend of Guochao in 2023. Guochao, meaning "national wave," refers to a new consumer trend, particularly among Gen Z consumers, where goods that seamlessly blend traditional Chinese culture with a contemporary twist are in high demand.

The Chinese market's increasing demand for eco-friendly products has led beauty companies to be innovative and adopt more sustainable solutions to meet the needs of Chinese consumers.

The clean beauty category presents a thrilling opportunity for both domestic and Western beauty brands in China as young Chinese consumers are becoming more environmentally and health conscious.