A Look at China's Travel Surge

📊 Golden Week Insights: A Look at China's Travel Surge 🌏

Earlier this week, the official statistics for the recent Golden Week Holiday in China were released. Here’s a quick summary of the highlights:

🌟 Visitor Numbers: Domestic attractions in China saw approximately 765 million visits, reflecting a 5.9% increase compared to last year and an impressive 10.2% increase from 2019, before the pandemic.

✈️ Growth in International Travel: International travel also experienced significant growth during this period. Bookings for overseas tour products skyrocketed by 50% year-on-year during the holiday period, with hotel bookings for international destinations increasing by 20% compared to the same timeframe in 2019.

🧳 Travel Preferences: Chinese tourists showed a preference for short-haul trips to nearby countries like Japan, Thailand, and South Korea. Additionally, travellers from first tier cities, including Beijing and Shanghai, are increasingly drawn to longer journeys to Europe and the United States.

💰 Affordability Driving Travel: A notable decline in airfares and hotel prices has made travel more accessible. Domestic airfares dropped by 13%, while international fares fell by 19%, enhancing the appeal of both local and overseas destinations.

As international travel continues to grow, brands have a prime opportunity to engage with Chinese tourists in their local markets. To effectively tap into this expanding audience, it’s essential for brands to develop a tailored strategy that speaks directly to this group. Get in touch with Empress Consulting to see how we can help!