Xiaohongshu reaching new heights

Image: Xiaohongshu

China’s number one lifestyle inspiration platform, Xiaohongshu (XHS), recently released its mid-year report, filled with insights into the daily life search behavior of China’s Generation Z and Millennials.

Here are some of the key takeaways summarized by JingDaily:

📱Chinese social platform XHS reached 300 million monthly active users by the end of 2023, with 50% being Gen Z, highlighting its influence among young Chinese consumers.

#️⃣ The hashtag hashtag#tingquan (listening to advice) became a viral trend, with 20,000 young men seeking style makeovers to improve their personal and professional lives.

🧘‍♀️The XHS platform recorded 1.57 million users pledging to slim down, reflecting China's fitness and wellness boom.

🍲 Culinary content is thriving, with the hashtag#ColaChickenWings dish tutorial alone amassing 354.7 million views, showcasing the platform's role in food discovery.

🐶 Pet parenting is also on the rise, with cat-related searches outnumbering dog searches by 26 million, indicating a major shift in lifestyles among young Chinese.

Read the full article from JingDaily here where they summarize the report and get inspired on how to engage your brand with Chinese consumers.

https://jingdaily.com/posts/wellness-wanderlust-and-whiskers-the-new-face-of-china-s-young