The New Chinese Homeowner: A Look at Modern Chinese Interior Design
Interior design in China is undergoing a transformation as new trends emerge where traditional blends with modern and East meets West. While traditional Chinese design has long emphasized practicality and functionality over aesthetics, the rising middle class and the influence of social media have shifted consumer attitudes towards interior design.
Some of the most important principles of traditional Chinese interior design are: Feng Shui, which promotes balance, harmony, and positive energy flow. Natural materials such as wood, bamboo, stone, and clay are also used to create a calm and peaceful atmosphere. Red and gold accents are common in traditional Chinese design, representing happiness, prosperity, wealth, and good fortune. Screens and partitions made of wood or paper are also used to divide a space and create a sense of privacy.
However, the new generation of modern Chinese homeowners is turning towards a more contemporary and cosmopolitan style. Influenced by the West and the Nordics, modern Chinese interior design is sleek and stylish, yet utilitarian. Modern Chinese interior design combines traditional Chinese elements with a contemporary touch. This design style incorporates the use of natural materials, harmonious colour combinations, and symbolic motifs that have been reinterpreted in a modern aesthetic.
Scandinavian design has been garnering attention in China for its simplistic and accessible approach to interior design. This design style is characterized by its sleekness without being unreasonably minimalist, and its balance between style and functionality. The widespread appeal of Scandinavian design can be observed in the popularity of retailers such as IKEA, where the masses can easily experience its aesthetic.
Besides IKEA, there are several other Swedish brands that have gained attention in Chinese media. These include both large businesses and smaller studios with independent designers: H&M Home, A2 Designers, Fine Little Day, Design House Stockholm, String Furniture, Carl Malmsten, Kasthall and Norrgavel.
As China's economy, culture, and society continue to evolve, affluent Chinese consumers have begun to develop their own tastes for tailor-made, understated luxury. These trends are evident in international design weeks and China's booming design events, such as Design Shanghai. As such, Chinese interior design will continue to evolve to meet the changing demands and preferences of the country's growing middle class.